The "super intelligence" rebrand: a naming war, announced
From the AI digest for 2026-10-11
What happened: The Verge reports (2026-10-11, ~2:33 PM ET) that after President Trump announced plans to rebrand artificial intelligence as "super intelligence," parts of Silicon Valley are falling in line — with Elon Musk "promising to rename SpaceXAI to SpaceXSI" hours after the declaration. The X window corroborates the label's adoption (RT: "SpaceX Super Intelligence just sounds awesome").
What's genuinely new: Debut thread — the record carries the product/harness layer and the incident layer, but not the naming war. Three components in play: a presidential renaming push, corporate rename promises (announced — no trademark or filing evidence in capture), and press adoption of the label, with the Verge's own skepticism on record ("most of the broader population is sticking with AI"). Rebrand ≠ rebrand-landed; the gap between the two is the story.
Watch: Any rename showing up in corporate artifacts or product branding; whether the label enters administration policy documents (RFI/procurement language); whether press and public hold "AI."
Links: The Verge — Silicon Valley is falling in line with Trump's attempt to rename AI