Pennsylvania will require labels on AI-generated ads
From the AI digest for Oct 24, 2026
What happened: Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday, October 22, according to a The Verge report published about 2:32 PM ET October 24. The law requires any ad — whether a still image, video, audio, or text — that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to TV commercials from multibillion-dollar companies as well as restaurants' ugly, crowded flyers, per the report.
What's genuinely new: A state moving AI-ad disclosure out of platform policy and into statute — a legal labeling duty covering every ad format, rather than each platform's own tagging rules.
Watch: How "significantly modified or generated by artificial intelligence" is interpreted and enforced, whether other states copy the statute, and how advertisers and platforms implement a label "in the same format as the ad itself."
Sources The Verge