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Perplexity's Prof G Markets ad pull

Open · since · updated AI perplexity

Where it stands: Perplexity has stopped all upcoming Prof G Markets ad placements and is removing its existing ones. Its marketing chief said the company acted immediately after Katie Miller flagged the placements, which were part of a small test run by a third-party agency. The concern Miller raised and the agency involved have not been named; watch whether the test extended beyond Prof G Markets and whether other advertisers follow.

2026-11-06: Perplexity stops all upcoming Prof G Markets ad placements and removes the existing ones — Jesse Dwyer ("I'm responsible for Perplexity's marketing"): "We stopped all upcoming placements on prof g markets and existing placements are being removed. We acted immediately when @KatieMiller flagged it. (these were part of small test by 3p agency)". CEO Aravind Srinivas relayed the statement via Aravind Srinivas on X. The exchange's commenters argue the show's sponsors could not have predicted a "fireside chat" remark calling for someone's execution; the trigger of the flag and the third-party agency involved are not named in the reporting. Watch: what Katie Miller flagged, the test's scope beyond Prof G Markets, and whether other advertisers follow.